A Modeling Agency Only Hires Models Over 45 To Challenge The Fashion Industry

A Modeling Agency Only Hires Models Over 45 To Challenge The Fashion Industry

Close your eyes and answer this question: Who according to you is the world’s most attractive model/actor/actress star?

It is kind of a given fact that whoever we think of, even if they are of colour, will be young, in their primes of life. For example, Liam Hemsworth is 29 and Emma Stone is 30.

What if I told you, that to change society’s ageist perceptions of beauty, a modelling agency exclusively caters to models well past their prime? All their models are exclusively above forty-five years of age?

Even if you do believe us, you are probably thinking it would be a kind of absurd self-parody of the model agency itself; that its very existence is like a caricature of itself.

Let us tell you something off the bag right away: No!

The photoshoots they publish capture the very essence of the emotions they wish to convey. Their shoots are organic and extremely universalizing in nature. After all, happiness is happy no matter who is experiencing it, a child or its grandmother.

The agency, Oldushka, started off as a blog by Igor Gavar, a photographer. All the models, except one male model who is 45 years old, are aged sixty or above and they go up to 85 years of age.

This is a very nice attempt, considering that the fashion moguls are only finally coming to terms with people of colour, gender-fluidity or queer identities. For example, it has only been a few months that a plus-size model lingerie parade happened in the US.

The agency’s models get plenty of work in Russian catalogues and advertisements. Will this be a beacon for the rest of the world or just a one-off event?

Here are some photographs from the model agency that hires models over 45.

Tatjana Nekliudova, 61 Years Old

Tatjana Nekliudova, 61 Years Old - 1

Just look at that regal and enigmatic smile. She looks like a Czarina reborn to rule.

Tatjana Nekliudova, 61 Years Old

Tatjana Nekliudova, 61 Years Old - 2

Not to mention, she has the smile of a child, doesn’t she?

Irina Belisheva, 70 Years Old

Irina Belisheva, 70 Years Old - 3
And who said Blue is a young hippie’s colour? That only young actresses like Lea Seydoux can rock it?

Valentina Yasen, 62 Years Old

Irina Belisheva, 70 Years Old - 4

She absolutely exudes a regal air and a sense of deep sadness; the kind you read about in books.

Sergey Arctica (45 Years Old) and Valentina Yasen (62 Years Old)

Sergey Arctica (45 Years Old) And Valentina Yasen (62 Years Old) - 5

Look at the sincerity of the love they are trying to bring to life and just observe how they succeed at it.

Tatjana Nekliudova, 61 Years Old

Tatjana Nekliudova, 61 Years Old - 6

She would have made a great Peggy Carter, wouldn’t she?

Victor Sosnovtsev, 73 Years Old

Victor Sosnovtsev, 73 Years Old - 7

I cannot say I have seen eyes this expressive in a while.

Sergey Arctica, 45 Years Old

Sergey Arctica, 45 Years Old - 8

He looks like an aged David Bowie if you ask me.

Tatjana Nekliudova, 61 Years Old

Tatjana Nekliudova, 61 Years Old - 9

Another mood, another day.

Valentina Yasen, 62 Years Old

Valentina Yasen, 62 Years Old - 10

Absolutely gorgeous, even for a so-called cat lady.

Tatjana Nekliudova, 61 Years Old

Tatjana Nekliudova, 61 Years Old - 11

Gavar’s work truly captures the articulate nature of each mood, each look, and each smile.

Olga Kondrasheva, 72 Years Old

Olga Kondrasheva, 72 Years Old - 12

She could be posing for Venetian artists in another life. Or maybe even in this life.

Nina Ivanovna, 75 Years Old

Nina Ivanovna, 75 Years Old - 13

Meryl Streep. That’s that.

Tatjana Nekliudova, 61 Years Old

Tatjana Nekliudova, 61 Years Old - 14

For comparison’s sake.

Valentina Yasen, 62 Years Old

Valentina Yasen, 62 Years Old - 15

Cast her in a film, with a scene where she awaits an old lover. Do it already.

Irina Belisheva, 70 Years Old

Irina Belisheva, 70 Years Old - 16

She has nothing to be jealous of these young women.

Sergey Arctica, 45 Years Old

Sergey Arctica, 45 Years Old - 17

Everyone like doughnuts!

Ivan Petkov, 53 Years Old

Ivan Petkov, 53 Years Old - 18

Find more about Oldushka on Instagram and its own website and be a part of their journey of breaking ageist stereotypes.

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